Responsibilities

• Design, build, and maintain the data layer across UA's web properties, ensuring it is consistent, well-structured, and analytics-ready.
• Implement and manage tags in Tealium iQ (tag management system), including load rules, extensions, and mappings.
• Deploy and QA third-party marketing pixels—Facebook/Meta, Twitter/X, Snapchat, AWIN (affiliate), Bluecore, and similar—through Tealium rather than hard-coded.
• Implement analytics tagging (event tracking, custom dimensions/metrics) feeding the broader analytics stack.
• Troubleshoot tag firing, data layer population, and tracking discrepancies across SPA contexts.
• Collaborate with engineering and analytics stakeholders to ensure tracking requirements are captured and correctly instrumented.

​Required Skills

• Strong JavaScript (primary technical skill; this is fundamentally a JS-heavy role)
• Hands-on Tealium iQ experience and data layer architecture/building.
• Familiarity with single-page application (SPA) behavior and the tracking challenges SPAs introduce (virtual page views, route-change events, async rendering).
• Working familiarity with Next.js and RequireJS module patterns—enough to instrument and debug tracking within those frameworks.
• Experience deploying and validating third-party marketing/conversion pixels.
• Experience with consent/privacy management within Tealium, server-side tagging, and analytics platforms (Adobe Analytics / GA) on the consumption side of the data layer.

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